Project: SuperPlants - Large Brand Package

Role: Brand Designer & Creative Director

Date: June - August 2024

SuperPlants are a plant-based superfood & supplement company, using only the cleanest, organic ingredients. For their brand design, they wanted to create a world that feels abundant with nature and plants, using nature as the backdrop, and letting the plants to the talking. The bright, vibrant colour palette and graphic elements aim to complement the natural photography, not compete with it.

The packaging design stands in contrast with this by using the full colour palette for the brand to bring each product it’s own defining personality. These colourful labels we’re designed to stand out on shelf, but also feel complimentary again to the colourful ingredients that are used within the product.

I created a digital painting for each individual product that acts as an additional element to the personality, each painting using colours, strokes, and shapes that are unique to each ingredient within the product.