The first new product launch for Your Super was a joy for me.

With yellow being my favourite colour, I put my heart into this campaign. Here you see a combination of recipes, lifestyle, and dreamy yellow imagery. I wanted to pull in the restorative warmth and vibrance of this new product.

This launch was a totally new visual identity for the brand, allowing the colour of the product to become a key element building personality around the product, this visual identity has had lasting success ever since the launch.