Project: New product launch, Your Super Bars

Role: Art Direction + Creative Campaign Lead

bars_stacked-4.jpg
bars_allcans-3.jpg
bars_allcans-2.jpg
CLbar_GIF3-1.jpg
SGbar_GIF5-2.jpg
GMbar_GIF4-1.jpg
bar_smoothiebowl-1.jpg
GMbar_GIF5-2.jpg

I wanted to highlight the bars in their raw form for the initial photoshoot, showing them for what they are. Stripped back of all packaging, with no distractions, the ingredients and individual colours of each bar really shine through and that’s exactly what this product is about. It’s 100% natural, clean, organic ingredients. Nothing more.

201014_C27_FB_Lifestyle_01.jpg
201014_C27_FB_Bars_8_1.jpg
201014_C27_FB_Bars_2_1.png
201013_C27_Bars_GIF_2.gif
201027_FB_Bars_SplitScreen_2.jpg
201027_C27_FB_Bars_4split_1_.jpg

Above is a selection of the paid social ads created for the launch campaign. These assets ran across all Your Super paid social channels within Europe and the US.

CLIENT: Your Super
WORK: Art Direction and Campaign Lead
YEAR: 2020
POSTED: Feb 3, 2021

Previous

Your Super Bars Packaging
Next

Golden Mellow Product Launch