Project: Your Super Bars Launch
Role: Packaging Design
In line with the main, core packaging, my job was to design a wrapper and outer carton for 4 individual flavours that felt like a natural progression of the core superfood mix labels. This was a welcome challenge, and the result felt new, fresh and exciting, but also so very familiar.
The packaging features personal brand touches, such as handwriting elements, calling out the taste of the bars, and highlighting directions for use. The striking colours of the packaging against the natural kraft paper allowed for these bars to stand out on shelf.
